Who We Are

Cobic Leadership Team


Cobic Team


SGSusan Gardiner

Sue is our Office Manager and HR Lead. She is based in our London Office supporting our Co-founder/Chief Executive and Executive Directors. Sue has previously worked in the NHS for 23 years, primarily in Public Health. During this time she was Corporate Secretariat Manager to the Chief Executive/Director of Public Health at Milton Keynes PCT.

View Sue Gardiner's LinkedIn profile View Sue Gardiner’s profile

Contact Sue at susan.gardiner@cobic.co.uk

CBCraig Byron

Craig is Programme Manager at Cobic. He has previously worked in central government in New Zealand where he held senior advisory roles in the development and implementation of outcomes frameworks. Craig’s work at Cobic has included advising CCGs on the development of their outcomes and indicators; as well as programme management support of outcomes based contract implementation. His clients have included Oxfordshire CCG, Herefordshire CCG, Enfield CCG and South West Commissioning Support Unit (on behalf of three south west CCGs).

Contact Craig at craig.byron@cobic.co.uk

Cobic Associates


steven_laitner_photo-resizedDr Steven Laitner

Steven Laitner is a General Practitioner with a public health and clinical leadership background. Steven was until recently the National Clinical Lead for Shared Decision Making as part of the Department of Health QIPP Right Care programme. He also provided clinical leadership to DH and NHS Midlands and East on the Accountable Lead Provider model of care. Steven supported NHS Bedfordshire in their MSK Accountable Lead Provider commission. Steven’s medical interests include care pathways, health care systems, demand management, patient access, long term conditions, patient empowerment, patient leadership and Shared Decision Making. Steven now works as both a general practitioner and a freelance health consultant.

Mark HuntDr Mark Hunt

Mark is a practicing GP and other recent roles include Director of Health Analytics (Interim) BMJ and Non Executive for IHG. His previous roles have included Main Board Director & Managing Director, plus Healthcare Managing Director, Primary Care, at CARE UK. Mark has an enviable record of developing & implementing growth strategies and growing revenues organically and through acquisition, offering strong, team working, leadership, selling & relationship building skills, gained working in the healthcare sector. Mark advised on outcomes based commissioning for Herefordshire CCG and South West Commissioning Support Unit (on behalf of three south west CCGs).

PeadarDr Peadar O’Mordha

Peadar is an experienced Clinician and Healthcare Consultant. He is a Fellow both of the Royal College of Physicians and of the Royal College of GPs. In addition to clinical practice of over 20 years, he has been a GP partner, the Clinical Lead for procurement at the Department of Health, an interim secondary care Medical Director, and the Chairman of a BMA Division. He has worked on outcomes-based and capitation-based commissioning for 10 years, providing support on this to providers, payers and policymakers in the UK and elsewhere, in addition to supporting them in such areas as clinical redesign, procurement, and organisational or system development and change. With a Master’s degree in Organisational Psychology, he believes that best value for health and care systems is achieved through proper engagement by stakeholders, successful leadership, and accountable alignment of the clinical and commercial within and across effective organisations.

Arnold.jpgDr Arnold Fertig

Dr Arnold Fertig was a GP partner for over 30 years. He has worked for several years in the Cambridgeshire & Peterborough health system as a CCG Clinical Lead, helping to develop an outcomes-based approach to commissioning for older people. Currently he is supporting UnitingCare (as Primary Care Advisor), the NHS sponsored consortium that acts as an integrator and lead provider for the local population. UnitingCare began a five-year outcomes-based contract in April 2015 covering community, mental health and unplanned admissions for those aged 65 and over, plus community services for adults over the age of 18.

Dr Fertig has held various clinical commissioning, turnaround, educational and leadership roles in Cambridgeshire. He has been the Cambridge GP Clinical Lead for ‘Co-Creating Health’ – a Health Foundation programme that aimed to support self-management for patients with long-term conditions, and support cultural changes in clinicians to facilitate patient engagement in their own care. He has also been a member of the Governing Body of Cambridgeshire & Peterborough CCG.

Dr Fertig has a long-held interest in developing better-integrated health and social care community services, closer to home for frail people and those with long-term conditions such as diabetes. He promotes coordinated MDT working, and proactive care planning for vulnerable patients. He has an interest in the use of information technology that, with patient consent, enables a joined up approach to patient care.

LizLiz Bailey

Liz has extensive experience working in the health service for over 20 years, at both local and national level in senior management roles. Liz co-led the national evaluation of the Department of Health Extending Patient Choice Programme to review the success and impact of the Any Qualifying Provider (AQP) Policy implementation. This has resulted in the development and publishing of a range of material and toolkits to support commissioners with procuring services through AQP. Liz has worked at Director level in a provider organisation managing a business unit for a range of community services. Within this time she developed a service stratification tool to develop the strategic business aims and opportunities for the organisation and led a series of deep dives for a range of services to analyse current service provision and future business sustainability. Liz has also worked with CCG’s supporting the development of outcomes based contracts, co-designing outcomes and indicator frameworks as well as running public and patient engagement programmes as part of service transformation.

FIONAFiona Cleary

Fiona has a wealth of experience at senior level across the health and education sectors. Fiona has provided contract lead support for a range of clients across Cobic, overseeing programme and performance management for key contracts, including our work with Richmond CCG, Oxfordshire CCG and the Department of Education. Fiona worked with Mouchel Management Consulting at the Centre for Workforce Intelligence (CfWI), a Department of Health funded orgnaisation, where she undertook a range of health workforce planning including the public health workforce, nursing and midwifery workforces, and health workforce planning in Europe. Fiona also worked on the National Healthy Schools Programme, where she managed a large team that delivered a successful multi-million pound programme on health and wellbeing for children and young people. Fiona was Director of Production & Education Content Manager at London Gifted & Talented and worked in schools and Local Authorities in London as a teacher and advisor.

Kate.jpgKate East 

Kate has over 25 years’ experience of delivering education, social care and public health programmes both in the public and the private sector. She has a track record of delivering positive impact through setting strategy, implementing change and ensuring high levels of stakeholder engagement. Kate was previously an Assistant Director of Children’s Services in the South West responsible for school improvement, SEN, Early Years, Behaviour and Attendance. She has worked as an External Consultant on behalf of local authorities and central Government, which included working with academy trusts, early help providers and as Programme Director for the National Healthy School Programme. Kate was also a senior leader in an independent fostering agency, responsible for the therapeutic and educational support for children in care. Kate is a skilled chartered psychologist, has HCPC approval, and a member of British Psychological Society and Royal Society of Medicine.

RobertRobert Breedon

Robert is a Partner at Wragge Lawrence Graham & Co. He is an experienced commercial lawyer with specialist experience in healthcare having worked at the Department of Health from 2006 to 2011. He has supported a number of CCGs developing outcome based commissioning contracts including Oxfordshire, Cambridge and Peterborough, Croydon and Herefordshire. Robert was formerly the head of NHS Contracting, the team within the Department of Health responsible for the contract and performance management of a large number of clinical services contracts. A former insurance litigator, Robert has also provided commercial advice and support on a range of insurance and health related matters. He is also a trained mediator and advocate of alternative dispute resolution. Robert is an enthusiast for the delivery of integrated care and the use of different contracting models and payment mechanism having contributed to a number of publications and articles.

Sophia ChristieSophia Cristie

Sophia is Director of UKPrime. As a Chief Executive with 25 years experience of public service, she developed an active interest in organisational design, applying principles for large scale change and improvement in her own work, and contributing OD insights and practice to a range of national initiatives in the English National Health Service. Accredited in a range of interventions, she now works independently supporting organisations, and the systems in which they operate, to develop, align and enact strategy. An associate of Tricordant and Dean of the European Organisation Design Forum Vienna 2013, Sophia also works independently on public policy analysis and development, building on her role as regular columnist with the UK’s Health Services Journal from 2006-10.

KMGKatherine MacGilchrist

Katherine founded Epidemica Ltd. in 2015, and leads on evidence identification and synthesis. She has over 20 years experience in medical research. Katherine spent eight years within the pharmaceutical industry in international clinical trials management and compliance with ICH GCP, the EU Clinical Trials Directive and pharmacovigilance. She spent four years within academia and a not-for-profit organisation establishing a UK-based research and training network for academic researchers, and seven years in research consulting. Katherine has conducted and managed over 60 clinical, economic/cost and quality of life systematic reviews for HTA submissions, and to inform product and service development. Katherine’s experience spans CNS (schizophrenia, epilepsy, multiple sclerosis, dementia), diabetes, infectious diseases, ankylosing spondylitis, rheumatoid arthritis, haemophilia, breast cancer, gastric and oesophageal cancer & SCCHN. Katherine has an MSc in Epidemiology and a BSc (Hons) in Pharmacology.

Sian Rees.jpgSian Rees

Sian is Interim Director of Oxford University Health Experiences Institute. Her responsibilities include providing strategic leadership for the Institute, leading on patient and public involvement and engagement for the Oxford Academic Health Science Network and for the Department of Primary Care Health Sciences. Sian is a senior public health doctor with a proven record of innovative health service development and community services evaluation.  She has well developed skills in inter-agency, multi-disciplinary and service user engagement.  Sian has theoretical and practical background in needs assessment, policy development, service evaluation, quality initiatives and research. Her posts include trust board director, national government and NICE advisor, local commissioning and health promotion.

tim-dornanTim Dornan

Tim has worked across many industry sectors in both consulting and operating roles. Most recently he was Managing Director of The Silver Spoon Company, the £275m consumer grocery business, where he oversaw a 4-fold profit improvement. Previously, as Commercial Director at British Sugar Plc, Tim led a commercial turnaround in the aftermath of changes to the Sugar Regime. Earlier in his career he was a strategy consultant at The Boston Consulting Group. He graduated from Cambridge University in Engineering and holds an MBA from Harvard Business School.

Roy Shubhabrata

Roy is a healthcare IT leader with 15 years’ experience in global delivery, strategic planning, consultative selling and business integration across Europe, the US and Asia. He has a deep knowledge of launching healthcare products in new markets, and collaborating with healthcare institutions in the adoption of innovative technologies. Roy has a track record of delivering organisational change and business improvement in public and private sector healthcare settings.

Roy is currently Vice President of Product Strategy for Europe, Middle East and Africa at Caradigm, a joint-venture company between GE Healthcare and Microsoft dedicated to helping organisations improve care, reduce costs and manage risk, especially in an integrated care setting. Roy has previously worked for Microsoft, the World Health Organization, Epic Systems, Cigna, and Principal Financial Group, a Fortune 500 company with a focus on health and life insurance solutions. Roy is currently a Public Governor at the Somerset Partnership NHS Foundation Trust.